PHOTOS BY RICCARDO SLAVIK

from the brand’s press release:

BUT NO Fall-Winter 23/24

“To learn to say no is to learn to gain freedom”, “If you’re not angry, you’re not paying attention”, “If it’s not what it would be, then it’s what it should be”, “Anger is an energy”. These are the main concepts that have inspired us for this collection. The world is in danger, and Fashion can’t ignore the situation.

This time we’re a bit more angry, we want words to become facts: we’re reasonable and we demand the impossible.
We’re an independent brand and we make a great effort, but we do it with enthusiasm and consciousness, supported by people who believe in us and share our values.

The collection is based on a strong punk ideology, in its original sense: nonconformism, the definition of one’s not aligned and unique identity , the distance from the commonplace and escape from orthodoxy, provocation and system’s mockery. All of this is reflected in tailored clothes encrusted with silicone that cracks if it’s worn, coats made from handmade blankets, knitwear that comes from leftover yarn swatches , white shirts with spray painted Peter Pan’s collars, chandelier fragments that become blood drops.

“…But No” ‘s godfather is Jamie Red, anarchist, artist and Sex Pistols’ art director, that has donated us some clothes from his brand “Ragged Kingdom”, fashion show’s closing pieces.

Our second collaboration is with knitwear designer Gaia Segattini and her brand Knotwear.
Gaia, as well as a friend, is an upcycling Italian pioneer, always supporting independent brand and not-mainstream fashion.

Even in this fashion show, our casting features friends of different ages, gender and physicality: they complete their own outfit with their own shoes and accessories, pointing out our desire for authenticity, up to the point where an accident has become part of our storytelling.

ANGER IS AN ENERGY
BE REASONABLE DEMAND THE IMPOSSIBLE THANK YOU DAME VIVIENNE WESTWOOD